Our Founder

Our designer and creative director started designing with a need to fill her own wardrobe with essentials and staple pieces with unexpected details.

Alima founded Bello | Edu (now Alima Bello) early 2014. The brand has since received glowing reviews for redefining wardrobe staples with classic cuts, quality craftsmanship, superior customer service and still empowering women to showcase their individuality.