Our Past, Present and Future
We are a contemporary womenswear brand rooted in timeless elegance and sustainable practices.
Our History
Founded in 2014, Bello|Edu (now Alima Bello) was driven by a vision to redefine wardrobe essentials with a touch of individuality. Built with attention to detail and a dedication to be mindful of our environment and people, we have created pieces that express individuality and can transcend time.
Our Present
We are inspired by the women we create for, our environment and people. We are driven by an ethos to rethink waste, the potential of discarded materials and clothes that have a timeless appeal.
With each piece, our customer feels connected to a larger movement - one that values environmental responsibility, artisanal craftsmanship and personal expression.
Our Future
We envision a future that prioritises environmental stewardship, social responsibility and cultural preservation by empowering local artisans with sustainable design techniques and foster a culture of conscious consumerism
