Dear Cherished Friends, 

I am excited to announce a significant change that reflects our brand's evolution: BELLO EDU is now ALIMA BELLO.

When we debuted in 2014, our name represented two founding partners. As a brand, we have since grown immensely over the past ten years and have had the honour to create collections and pieces for thousands of global clients. What a privilege it has been to be a part of your lives with my design point of view!

The name change is a celebration of how far we have come and a bold step towards our future. By aligning our brand with my name, we aim to foster a deeper connection with you and our commitment to responsible fashion.

ALIMA BELLO represents my legacy and a legacy we are building together - a future that prioritises environmental stewardship, social responsibility and cultural preservation.

While our name is changing, our focus and commitment to you and our environment remains steadfast.

Thank you for being a part of our journey. We are excited for this new chapter and invite you to join us as we continue to redefine sustainable fashion.

Best Regards, 

Alima Bello

Founder, Alima Bello (formerly Bello | Edu)